In Person Event Venues Respect your Brand
Before we talk about how to white label your virtual conference, let’s talk about in-person events. I remember going to many conferences at the Javits Center in NYC. Not once have I seen the building branding inside in any of these conferences or expos. Instead, you always see the main event name and their sponsors banners. And whether it’s the Javits Center or any other event venue, you would never see a mention of the venue during the event or on the floors. The only time I’ve seen such thing is when there is food or beverage provided, there is normally a small mention, something like “Coffee provided by Sheraton”.
White Label your Virtual conferences
Now, let’s flip the situation to a virtual event. Instead of the venue, you’ll have webpages, instead of stages with screens and A/V, you’ll have videos. Your virtual event sponsors will love how their logos, links, and pdfs are in the spotlight. Why should you settle for your virtual event producer to have a “powered by” mention, or their logo blasted all over your event page. It’s simply unacceptable.
Not only it comes off as how desperate they are to promote their service, but also looks very unprofessional to your attendees and more importantly your sponsors. It reflects very poorly to them especially after they had paid you a sponsorship fee just to realize some other company with no relation to the industry has a bigger logo there for free. That’s why you should not be restricted to white label your virtual conference.
All we ask for is a small mention
Now don’t get me wrong, every one loves some attention. For example, when people go to a conference, they will often check in on their social media or at least tweet about it. Something like (I’m at #javitscenter for the #cars #show #CSNY2018). So, we’ve decided to adapt the same strategy at VSE. All of our clients will get complete branding control over your event (see below). All we ask for is a tweet, a blog post mention, or a short facebook post before we start working on your event. (You can even remove the post after a while, we won’t force you to keep it up because we’re nice this way) đ. And you will get full control to white label your virtual conference or event as outlined below.
Here is an example we randomly found (no relation):
Lucid will be at the New York Auto Show! April 14-23 at the Javits Center. Come by, meet the team, and see the #LucidAir in person. #NYIAS pic.twitter.com/CEcBLjlfBf
â Lucid Motors (@LucidMotors) March 27, 2017
What branding control will you get with VSE?
To white label your virtual conference or event, we ask that you do the mention we ask for and you will get all the following at the great price of “Zero”:
1. Your event or company logo everywhere, even as a favicon.
2. Your event or company original domain name pointing on every page (CNAME customization).
3. Every email or email sequence sent (tickets, reminders, announcements) will come from your domain (custom SMTP).
4. Speaking of emails, your logos and your sponsor’s logo/info can be added as well.
5. Your color scheme with the light design of the event pages and with the advanced site design package (Our full services package).
6. No links will point back to VSE, not even a tiny link in the footer.
VSE gives you complete control to white label your virtual conference or event.
So much branding control awesomeness!