Month: July 2020

How to White Label Your Virtual Conference for Complete Branding Control?

white label virtual conference

In Person Event Venues Respect your Brand

Before we talk about how to white label your virtual conference, let’s talk about in-person events. I remember going to many conferences at the Javits Center in NYC. Not once have I seen the building branding inside in any of these conferences or expos. Instead, you always see the main event name and their sponsors banners. And whether it’s the Javits Center or any other event venue, you would never see a mention of the venue during the event or on the floors. The only time I’ve seen such thing is when there is food or beverage provided, there is normally a small mention, something like “Coffee provided by Sheraton”.

White Label your Virtual conferences

Now, let’s flip the situation to a virtual event. Instead of the venue, you’ll have webpages, instead of stages with screens and A/V, you’ll have videos. Your virtual event sponsors will love how their logos, links, and pdfs are in the spotlight. Why should you settle for your virtual event producer to have a “powered by” mention, or their logo blasted all over your event page. It’s simply unacceptable.

Not only it comes off as how desperate they are to promote their service, but also looks very unprofessional to your attendees and more importantly your sponsors. It reflects very poorly to them especially after they had paid you a sponsorship fee just to realize some other company with no relation to the industry has a bigger logo there for free. That’s why you should not be restricted to white label your virtual conference.

All we ask for is a small mention

Now don’t get me wrong, every one loves some attention. For example, when people go to a conference, they will often check in on their social media or at least tweet about it. Something like (I’m at #javitscenter for the #cars #show #CSNY2018). So, we’ve decided to adapt the same strategy at VSE. All of our clients will get complete branding control over your event (see below). All we ask for is a tweet, a blog post mention, or a short facebook post before we start working on your event. (You can even remove the post after a while, we won’t force you to keep it up because we’re nice this way) 😉. And you will get full control to white label your virtual conference or event as outlined below.

Here is an example we randomly found (no relation):

What branding control will you get with VSE?

To white label your virtual conference or event, we ask that you do the mention we ask for and you will get all the following at the great price of “Zero”:

1. Your event or company logo everywhere, even as a favicon.

2. Your event or company original domain name pointing on every page (CNAME customization).

3. Every email or email sequence sent (tickets, reminders, announcements) will come from your domain (custom SMTP).

4. Speaking of emails, your logos and your sponsor’s logo/info can be added as well.

5. Your color scheme with the light design of the event pages and with the advanced site design package (Our full services package).

6. No links will point back to VSE, not even a tiny link in the footer.

VSE gives you complete control to white label your virtual conference or event.

So much branding control awesomeness!

Your Revenue Your Profit 100%

Your Revenue Your Profit

You created a conference, you reached out to speakers and sponsors, you created your event’s schedule, in addition, you hired a service and got a platform to deliver your event. Why would you have to pay a fee out of your revenue on top of all of this? In short, it makes no sense.

Your Revenue, Your Profit 100%

Similarly, we feel the same exact way. At VSE collectively within our team we’ve used membership services. In addition, we’ve used course delivery services. For example, one of our team members even consulted for a restaurant. They had to pay a hefty fee for a booking service. It just doesn’t make sense.

As a result, we’ve decided that if you have a revenue driven event with ticket sales, no matter if you have 50 ticket sales or 10,000, we will never ask you for a cut. We implement our ticketing system with Stripe (your own Stripe account). Whatever you sell is all yours. You would only pay whatever Stripe charges as a transaction fee the same as any other merchant provider would charge out of your revenue. That’s it plain and simple. Try our cost calculator here.

To Clarify, we do not charge your attendees. You (the event host) will be able to add your Stripe account in a very easy way within your event admin area. Whenever attendees purchase tickets, it will show up directly on your Stripe account.

BONUS: No Stripe fees on your first $10,000 in payments

We are working behind the scenes with a partner company to offer a way to our clients to pay no fees for the first $10,000 payments processed in ticket sales through your Stripe account. Therefore, you can keep 100% of your revenue. We will update this article when we secure the deal.